Monday, September 5, 2016

Ch. 1 History and Mission Statement

History

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker is the Grandmother and Shea Moisture is her legacy. African black soap is familiar to many people of African descent for its skin care benefits.  It has been known to soothe skin irritations and diseases from simple rashes to contact dermatitis and psoriasis, as well as fading skin discolorations and evening out skin tone.







Nigerians and Ghanaians have used black soap for centuries for bathing and for reducing body odor. It was, and still is, used as a shampoo for hair, not only to cleanse, but also to alleviate scalp itchiness and irritation. African black soap was used to relieve oily skin and certain skin conditions, such as acne and eczema.
Women used black soap for skin care during and after pregnancy to keep from getting dry skin, stretch marks and other skin conditions caused by hormonal changes.  The soap was also used on babies because of its purity and it was gentle on sensitive skin.



Mission Statement 
There are four elements that made Shea Moisture African Black Soap what it is. The first one is being inclusively exclusive. This makes the best in personal care and beauty should not belong to the few. The accessibility comes compromise-free. The second is modern wisdom. These are recipes handed down from a healer make for potent 21st century cures. The third element is sensory solutions. The potent salves stimulate, soothe, surprise and speak to all the senses. Last, but surely not least is the act of having cultures cultivated. The best ingredients gathered from around the world and picked to complement perfectly.



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