Ch. 16 Advertising, Public Relations and Sales Promotion

Advertising, public relations, and sales promotion are all tools that communicate a message to consumers that represent a market. 

The brand of marketing in the beauty industry is very ongoing and developing. It has been proven through the years that people will always pay money to look good or even feel good. 

The beauty industry is constantly pushing products at consumers through advertisements. Shea Moisture for example, has taken this way of doing. Through the use of advertisements the demonstrate their brand and products while maintaing a friendly standpoint on the pros to your health. The advertisements attract customers who want to be healthy and care about the depth of ingredients that go into their hair, skin and nails. The main reason being why they constantly promote their products as organic and natural. 

Sales Promotion consist of all marketing activities, other than personal selling, advertising, and public relations that stimulate purchasing. It can include free samples, contests, premiums, trade shows, vacation giveaways, and coupons. Sales Promotion is important in any aspect of business. It is effected to have good promotion in order to have your product do well.