Four of SheaMoisture's main retailers include Target, Walgreen's, Walmart and Ulta. Over the week passed, I've been able to visit all the retailers except for Ulta Beauty. I've noticed in my research that the variety of products varies through store to store. All the retailers have the most common product known from Shea Moisture which is their "Cantu Shea Butter". Target contained the lines of "Coconut & Hibiscus", "African Black Soap", and "Jamaican Castor Oil". Walgreen's had the "Superfruit Complex" and "Raw Shea Butter". It was Walmart that contained the two line of products that I have never saw before. They had the "Manuka Honey & Mafura Oil" and "Mongongo & Hemp Seed Oils".
In the relationship with their retailers, Shea Moisture's is taking a jump on beauty standards.With the launch of SheaMoisture’s #BreakTheWalls campaign they sparked a meaningful conversation and action towards the mind-set in the beauty industry and our society. They are confronting the mental walls that encourage us to force fit ourselves into ‘good hair’ ideals. By questioning the very concept of a normal standard, especially as it applies to beauty and to hair type or texture, we can begin to see how narrow minded and potentially destructive it is. Our forward messages must focus on everyone, embracing everyone and celebrating the beauty.
While many women are elated by the message this topic is bringing to the African American hair care community, some women argue that having an ethnic aisle makes it easier for them to find the exact products they're looking for, fearing that adding their favorite beauty products to the mainstream aisle may cause them to get lost in the mix of things.Which ever way you look at it, this is a revolutionary moment for African Americans in beauty as Shea Moisture is the only African American beauty company to run a major advertisement on television.
No comments:
Post a Comment