Ch. 18 Social Media and Marketing

As a overall company, Shea Moisture has several social media outlets. On their website, when you scroll to the bottom of the first page under a subscription link to leave your email shows all the social media icons. It shows icons of Facebook, Twitter, Youtube, Pinterest, GooglePlus, and Instagram.

Social Media Objectives
Listen and Learn: From exploring their website, I've noticed Shea Moisture has a social media wall. This wall contains posts from the company's Twitter of customers sharing their comments on the products from the company.
Build Relationships and Awareness: By having social media outlets in which they respond and communicate with consumers the company is showing their concern and appreciation of needs. Their Instagram page contains a "contact" button which an account user has to make active with their contact information. When you click the button, it shows an address to the company warehouse, an email address in which they can be contacted, and a phone number to dial.
Promote Products and Services: Social Media is a great way to utilize advertising because it is accessible by millions.
Manage Your Reputation: Having a series of social media accounts also helps to ensure the quality of the product continues by involving brand owners to understand what should be fixed.  Currently, they actually have a contest going on where consumers post a picture with the hashtag #amillionwaystoshea.