Swot Analysis
Strengths: Strengths of the company are numerous. For one, this company provides all natural, organic, sulfate free, and paraben free products. Sulfate is often used in shampoo which can help cause a thick lather inside the shower. It can often cause frizziness and damage colored hair. Paraben is a group of chemicals that act as a preservative to prevent bacterial growth in products. All products made with love for you and your body. They've been proven to be testing all on humans for four generations and not animals.
Weakness: A weakness within the company is common for those of many others, product substitution. Often when in the business and marketing world, there is always gonna be another product that is preferred by the targeted consumer.
Opportunities: Shea Moisture's biggest opportunity through external effort is the Sofi Tucker Foundation. The Sofi Tucker Foundation provides grants and organizations that seek to empower women, their families and communities in the United States throughout Africa. They mainly partner with Todee Mission School, which is a boarding and day school for first through ninth graders Liberia, West Africa. The school that is located in the region, is an important resource for the villages around. Every year, the Sofi Tucker Foundation makes a contribution to the school.
Threats: Potential threats to the Shea Moisture brand is the act they participate with fair trade through community commerce at home and abroad. A con of fair trade is the limitations to the success that can be achieved. Sometimes consumer base around the world can be limited, although Shea Moisture does participate through trade abroad. Fees become quite high and because workers earn competitive rates, fair trade products have premium prices that are associated with them. When you compare them to the regular products, they fall outside of this type of market. If the higher prices weigh on consumers who live paycheck to paycheck usually causing them to choose a cheaper product of similar quality.
Competitive Advantage
Diversity
Target Market
Retail Partners
No comments:
Post a Comment