In the business world of marketing, products can be classified as either business or consumer on the buyer's intentions. A convenience product is a relatively inexpensive item that merits little shopping effort that is, a customer is unwilling to stop extensively for such an item. A shopping product is usually more expensive than a convenience product and is found in fewer stores. Consumers usually buy a shopping product only after comparing several brands or stores on style, practicality, price and lifestyle compatibility. When consumers search extensively for a particular item and are very reluctant to accept substitutes that item is a speciality product. A product unknown to the potential buyer or a known product that the buyer does not actively seek is referred to as an unsought product.
Shea Moisture's brand overall is a collection of convenience products. The most highly rated product is their coconut and hibiscus curl enhancing smoothie. It is part of the product line, that caters to women who are looking to maintain healthy and beautiful curly hair while avoiding the damage other products that contain chemicals might create. Through the use of product lines, Shea Moisture is able to sell many items at once. A lot of consumers are willing to buy a whole line of products, especially if they've had a good experience with one specific product from that line it will expand their reference.
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